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For Farm & Ag Equipment Dealers

Move more iron.

Tractors, combines, parts, and service all start with a search now, and the aggregators are winning it with your inventory. We put your dealership in front of the farmers in your territory, store by store, season after season.

Every store. Every county.
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Ranked by territory
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Parts & service found
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Buyers you own
Tractors/Combines/Hay & forage/Used equipment/Parts/Service/ Tractors/Combines/Hay & forage/Used equipment/Parts/Service/
01 // The reality

The aggregators are ranking with your inventory.

Search any machine on your lot and the listing sites come up first, with your iron sitting next to three competitors' and the buyer relationship going to the platform. Meanwhile the farmer a county over who needs a baler part before rain can't find your counter at all.

Farmers research for months before a whole-goods purchase, and they decide locally for parts and service. The dealers who win both are the ones who show up first, look established, and answer the questions. We build that presence and grow it every week.

02 // The economics

Every buyer you own is worth more.

Renting the relationship

Listing sites & shared platforms

  • Your machines appear beside every competitor's, sorted by price.
  • The platform owns the buyer, the data, and the follow-up.
  • They rank above your own website for your own inventory.
  • Stop paying and your presence disappears overnight.
Owning the relationship

Direct, with EvergreenAI

  • Your site ranks for machines, parts, and service across your territory.
  • Buyers land on your lot, your counter, your salespeople.
  • Every store's Google profile wins its own county.
  • The presence compounds month after month, and it's yours.
Be the dealer they find first, and the counter they trust at harvest.
The EvergreenAI approach
03 // What we build & run

One engine. Built for your territory.

01
Bespoke dealership site
A fast, custom site built around your lines, your stores, and your people. Never the shared template every other dealer runs.
02
Whole goods & used pages
Real category pages for tractors, combines, hay and forage, and your used lot, structured so buyers find you before the aggregators.
03
Parts & service visibility
Dedicated pages for parts lookup, service scheduling, inspections, and emergency season support, the recurring revenue searches independents are taking today.
04
Per-store Google profiles
Active management of every location's Google Business Profile so each store wins its own Map Pack instead of the group competing with itself.
05
Territory pages
Genuine county and town pages across your AOR, matching how farmers actually search for a dealer near them.
06
Reviews engine
A steady system across sales, parts, and service counters that turns every good visit into the proof that wins the next buyer.
07
AI-search visibility
Structured so ChatGPT and Google AI name your dealership when the next generation of operators asks who to buy from.
04 // Straight talk

Every question a dealer principal asks.

Q.01

Farmers buy on relationships. Does online visibility really matter?

Relationships close deals, but the research happens online first. Farmers spend months comparing machines, prices, and dealers before they ever walk in. The dealer who shows up during that research, with real answers and real inventory, is the one who gets the visit.

Q.02

TractorHouse and Fastline already list our inventory. Isn't that enough?

Listing sites put your iron next to every competitor's and collect the buyer relationship for themselves. They rank above your own website for your own machines. We build your direct presence so buyers find you first and the relationship stays yours.

Q.03

Can you help us sell parts and service, not just whole goods?

Parts and service are the margin engine of a dealership, and those searches are intensely local. We build real pages for parts, service scheduling, mobile service, and inspections so you stop losing that recurring revenue to independent shops.

Q.04

We have multiple locations. How does that work?

Multi-store dealers usually have inconsistent Google profiles and one generic website. We manage a Google Business Profile for every store and build genuine location pages, so each store wins its own county instead of the group competing with itself.

Q.05

Our OEM gives us a website. Why do we need another one?

OEM and dealer-platform sites are templates shared across hundreds of dealers, built to showcase the brand, not to win your local market. A bespoke site ranks for your counties, your used inventory, and your service work, things the template will never do.

Q.06

What about used equipment?

Used is where dealers make real margin and where search demand is deepest. We structure your used inventory so each category ranks locally and stays out of the aggregators' shadow.

Q.07

How do reviews affect equipment sales?

A farmer choosing between two dealers 40 miles apart reads reviews like an inspection report. We run a steady review engine across every location, service and parts counters included, because that volume compounds into the deciding factor.

Q.08

Can you reach the next generation of buyers?

The operators taking over family farms today grew up on Google and ask ChatGPT for advice. We make sure your dealership is what those tools recommend, a channel almost no dealer is optimized for yet.

Q.09

What content actually brings in buyers?

Comparison and cost guides, model breakdowns, financing and lease explainers, maintenance schedules, and harvest-season readiness content. It captures buyers early in months-long research and builds the trust that gets the walk-in.

Q.10

Does seasonality kill this?

Seasonality shifts demand, it doesn't stop it. Planting and harvest drive parts and service urgency; winter drives research and auction alternatives. We build visibility across the whole cycle so every season feeds something.

Q.11

What does it cost?

A flat monthly engagement, no per-lead fees and no percentage of anything. Plans are simple and transparent, and the presence we build is yours.

Q.12

How do you measure results?

Rankings for the searches that matter in your territory, calls and form leads by store, review growth, and where AI assistants recommend you, reported in plain language every week.

05 // How it works

First call to a lot that stays busy.

1

Scope

We learn your lines, your stores, your AOR, and the mix you want more of. No generic intake.

2

Build

We design and build a fast site made only for your dealership, structured to rank and convert.

3

Launch

We wire up every store's Google profile, reviews, analytics, and lead capture, then go live.

4

Run it

Every week we add pages, sharpen local rankings, and grow reviews. The buyers compound.

06 // Why dealers pick us

Territory coverage, and craft the platforms can't match.

Bespoke, never a template

Dealer-platform vendors reuse one site across hundreds of dealerships. Yours is built only for you.

Buyers you own

We build visibility you keep, not listings that put your iron beside your competitors'.

Whole goods to the counter

Tractors and combines to parts and service, every store and every county in your AOR.

Found in AI search

The next generation of operators asks ChatGPT who to buy from. We make sure the answer is you.

How it works

Your first 90 days

01
Days 1–14

Discovery & audit

We map your dealership, your stores and AOR, and your competitors, then claim and optimize every location's Google Business Profile.

02
Days 15–45

Bespoke build

Your custom site goes live with real category, parts and service, and territory pages built to rank for the business you actually want.

03
Days 30–60

Reviews & content

The review engine turns on across every counter and weekly content starts feeding your rankings and your authority.

04
Days 60–90

Compounding

Rankings climb, calls and walk-ins come in, and the presence keeps growing every week — buyers you own, not rent.

How we compare

EvergreenAIDealer-platform templateListing sites
Your websiteBespoke, built to rankShared across hundreds of dealersNone — your iron on their site
The buyersYours aloneSome SEOShared with every competitor
Parts & serviceFull local visibilityBuried template pagesNot covered
Per-store GBPsActively managedRarelyNo
Found in AI searchYesNoNo
Who owns itYouThe vendorThe platform
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Free visibility audit

See where you rank — and what it's costing you.

A no-cost audit of your dealership's presence: where each store shows up on Google and AI search, what the aggregators are capturing, and the fastest path to more buyers.

  • Your current local and AI-search visibility, store by store
  • The parts, service, and used-equipment searches you're losing
  • A clear 90-day plan to fix them

No cost, no obligation. We reply within one business day.

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