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For Custom Pool & Outdoor-Living Builders

Build the backyard, book the season.

Homeowners plan a pool for months and choose on trust. We put your build at the top of local search, load your reviews with 5 stars, and make requesting a design effortless, so you book more high-ticket projects without renting leads.

01

Gunite & concrete

Custom in-ground builds — your highest-ticket, longest-planned work.

02

Spas & water features

Add-ons and upgrades that lift every project's value.

03

Outdoor living

Patios, kitchens, and hardscape that turn a pool into a resort.

04

Renovations

Remodels and resurfacing that keep the calendar full off-season.

GuniteFiberglassInfinity edgeSpasOutdoor kitchensHardscapeRenovationsGuniteFiberglassInfinity edgeSpasOutdoor kitchensHardscapeRenovations
01 — The reality

A pool is a months-long decision. You have to be found first.

Most pool projects start with a phone search: pool builder near me, custom pool in your town. Homeowners browse galleries, read reviews, and request designs from the builders who look most credible.

Placing at the top of local results is the whole game. The builders who stay booked own the Map Pack, carry the most 5-star reviews, and make it effortless to picture the finished backyard and reach out.

02 — The economics

Every project you book direct is worth more.

Renting your leads

Dependent on lead services

  • A fee comes out of every shared lead, whether it closes or not.
  • The service owns the homeowner and sells them to your competitors too.
  • You compete on price against three other builders for the same lead.
  • No lasting relationship, so you pay again to reach the same neighborhood.
Owning your leads

Direct, with EvergreenAI

  • Homeowners find and contact you directly. No fee on your own leads.
  • You capture the contact and win the referrals a great backyard creates.
  • Your gallery and reviews sell the craftsmanship, so you compete on trust.
  • You own the ranking and the reputation, project after project.
Own the top of local search. Be the builder they design with.
The EvergreenAI approach
03 — What we build & run

One connected engine. Built for your builds.

01
Mobile-first website
A fast, bespoke site with a stunning project gallery that loads instantly and requests a design in a couple of taps.
02
Service & area pages
Pages that rank the way homeowners search: gunite, fiberglass, spas, outdoor kitchens, and by the towns you build in.
03
Google Business Profile
Aggressive management to lock down the top of the local Map Pack across your service area.
04
Reviews engine
A steady system that turns every finished backyard into fresh 5-star proof — the biggest factor in who a homeowner trusts.
05
Design requests & email
Easy quote and design requests plus contact capture, so one project becomes referrals and add-ons you own.
06
Local content
Cost guides, materials, and planning content that pull in homeowners early in the decision.
07
AI-search visibility
Structured so ChatGPT and Google AI recommend your build when someone asks who builds pools nearby.
04 — Backyard brief

Every question a pool builder asks.

Q.01

How important is Google Business Profile for a pool building business?

It is critical. Your customers search with strong local intent, and the top of the local Map Pack captures most of the clicks and calls. Optimizing and actively managing your Google Business Profile is one of the highest-return things you can do.

Q.02

How do customers actually find and hire a pool building?

Most search on a phone with local intent, things like pool builder near me or custom pool with your town, check reviews, and reach out within days. Placing at the top of local results with a fast, easy-to-contact site is the whole game.

Q.03

Can I stop paying for shared or rented leads?

You can cut them a lot. By ranking your own site and Google profile and making it effortless to call or request a quote, more customers come to you directly. Lead-gen services become a supplement rather than your main channel, and your cost per job drops.

Q.04

My work is seasonal. Is SEO worth it?

Yes, and timing matters. We build visibility ahead of your busy season so you already rank when demand spikes, and we lean on Google Business Profile and reviews, which move faster than traditional SEO, to capture near-term work.

Q.05

Do I need separate pages for each service?

Yes. Customers search by the exact job they need, and by the towns you serve. We build genuine service and area pages for the work you actually want so you show up for the searches that turn into calls.

Q.06

How much do reviews affect my calls?

Enormously. You are chosen on trust, and star rating and review count are the biggest signals. We run a steady review engine that turns happy customers into fresh 5-star proof, which lifts both your ranking and your close rate.

Q.07

Why does a mobile-first website matter so much?

Because the vast majority of local searches and calls happen on a phone. A site that loads instantly, shows your work clearly, and lets someone call or request a quote in a couple of taps converts far more of that traffic.

Q.08

How do I reach the higher-value jobs, not just the cheap ones?

We build your site and content around the premium work you want and the way those homeowners search for it, so you attract better-fit customers instead of only price shoppers.

Q.09

What content actually brings in customers?

The questions customers ask before they hire: what things cost, how to choose a contractor, what to expect, and how long it takes. This content competes with almost nobody locally and converts, because the reader is already planning the project.

Q.10

What is AI search, and why does it matter for me?

People increasingly ask ChatGPT, Google AI, and Perplexity for recommendations instead of scrolling Google. We structure your site so those assistants recommend you by name, a channel almost no local business is optimized for yet.

Q.11

What does it cost, and what is the commitment?

A flat monthly engagement, not per-lead fees, so your cost does not climb as calls come in. Plans are simple and transparent, with no long contracts. Predictable cost, results you own.

Q.12

How do you measure whether it is working?

We track where you rank locally, your direct calls and quote requests, and your review growth, in plain language, so you can see it working season over season.

05 — How it works

From first call to a calendar that fills itself.

1

Discovery

We learn your builds, your materials, the towns you serve, and the projects you want more of. No generic intake.

2

Bespoke build

We design and build a fast, gallery-forward site made only for your company, built to rank and to convert.

3

Launch

We wire up Google Business Profile, reviews, analytics, and easy design requests, then go live.

4

Weekly growth

Every week we add content, sharpen local rankings, and grow reviews. The leads compound.

06 — Why builders pick us

We win the local Map Pack the specialists talk about.

Bespoke & gallery-forward

A fast site built to sell craftsmanship on a phone, not a shared template with your logo dropped in.

Direct leads you keep

We reduce your reliance on lead services that resell the same homeowner to your competitors.

Reviews as a system

The biggest trust signal for a high-ticket build, handled every week instead of left to chance.

Found in AI search

We get you recommended by ChatGPT and Google AI, where homeowners now plan big projects.

How it works

Your first 90 days

01
Days 1–14

Discovery & audit

We map your pool company, your services and service area, and your competitors, then claim and optimize your Google Business Profile.

02
Days 15–45

Bespoke build

Your custom site goes live with real service and area pages built to rank for the work you actually want.

03
Days 30–60

Reviews & content

The review engine turns on and weekly content starts feeding your rankings and your authority.

04
Days 60–90

Compounding

Rankings climb, calls come in, and the presence keeps growing every week — leads you own, not rent.

How we compare

EvergreenAITemplate agencyShared-lead service
Your websiteBespoke, built to rankShared templateNone — you keep yours
The leadsOrganic, yours aloneSome SEOSame lead sold to 3–5 builders
Cost over timeFlat — falls per leadFlatRises, charged per lead
Reviews engineActive, every weekRarelyNo
Found in AI searchYesNoNo
Who owns itYouSharedThe platform
Industry Resource Guide

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Free visibility audit

See where you rank — and what it's costing you.

A no-cost audit of your pool-building presence: where you show up on Google and AI search, what your competitors are doing, and the fastest path to more high-ticket leads.

  • Your current local and AI-search visibility
  • The gaps costing you work right now
  • A clear 90-day plan to fix them

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